To achieve the positioning of a website, not just enough to know how to use tools or implementation strategies. It is also important to choose a Content Management System (CMS) that is SEO friendly. Thus, we avoid obstacles or technical restrictions that prevent us from getting good results.
Although no CMS is fully optimized by default, there are features and criteria that must be considered.
Rastreabilidad and indexability:
Some CMS generate duplicate content on websites, creating management problems. This is because the content is displayed using many URLs. For this reason, you should ensure that show through a single page.
In addition, you must consider that the content manager permits categorization and modification of URLs. Customization with relevant keywords or categories, can not only avoid duplicate content, it also improves the user experience.
Another key factor is that the CMS offers canonicalization content. Through the canonical tag, you can point the original version of each page or crawl and index content internal searches.
Similarly, it is important to ensure that the content is
Option to modify or set the Robots.txt file that is included in the Root of the site to control access seekers
Friendly design for different devices and fast loading speed
Regarding the relevance of content, there are some features that you should consider to optimize search engine recognition.
It is important that the CMS offers the possibility to optimize and customize the title tags and header and the meta description for each page. In addition, structural change should allow Schema data. So, Google recognized the relevance and significance of content in the search engine results page.
Finally, it should not only support video and image options, you must also allow configuration and optimization of the relevance of heading tags and captions. Also, if generated text allows describing videos or pictures, it will facilitate that content is recognized.
When choosing a CMS is also seeking additional features such as buttons or labels integration of social networking and RSS feed generation. These are tools that support content distribution.
Likewise, make sure the platform is frequently updated with fixes and new features; that provides backup, and easily export information that integrates Google Analytics.
One of the most popular options is WordPress; it offers many alternatives that provide a structure optimized for SEO. If you use this platform in conjunction with Yoast plugin, you can access more options for configuring redirects, or integrate canonicalizaciones tags for easy tracking and indexing internal pages.
Another widely used platform is Magento. CMS plugins for this payment are focused on avoiding duplicate content, Robot.txt easily modify the file or URL canonicalization, among others.
Beyond the platform, it is essential to choose a CMS to ensure traceability, indexability and relevance. Therefore, you should analyze and identify what options are priorities for your website.
If you want to learn more about what to do to create better search engine positioning strategies, SEO course register to Aleyda Solis, International SEO consultant in Platzi. You will learn what factors your users and increase sales without paying ads are.