As a global branding agency operating from Cairo & delivering branding experiences to different geographical markets such as Dubai, & all Arabian Gulf area, we relied on insights & clear data rather than intuition.
We listen to our partners, to understand visions, capabilities, unique sales propositions & goals, to be able to craft a unique experience communicating these data to their customers. We analyse other cases & competitions to draw a more clear image about the market & its needs. Aiming not to build just a logo visual but a brand, with a coherent story & clear voice.
Once there’s a clear understanding about our branding case & data to be communicated in the brand experiences & visuals, we start drafting ideas & concepts to represent the brand vision. We look into details & meanings of every message the brand shall represent & craft ideas upon it. We judge a winning idea based on several criteria, such as the uniqueness & innovation. An idea that was done before or commonly known will not be developed into a concept to be represented to our customer. Also we judge ideas based on the required level of sophistication, ideas that has higher or lower amount of sophistication compared to the target audience is not considered a successful idea.