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What Is AEO (Answer Engine Optimization) & How Is It Different Than SEO
Introduction Have you ever wondered why some search results give you the exact answer you're looking for while others make you dig through pages of content? Welcome to the world of Answer Engine Optimization (AEO), a game-changer in the digital landscape. As search engines evolve, so do their strategies to optimize …
Read MoreWebsite design cost in Egypt and How To Choose A Web Design Company In 2024
Every business owner whether for large, medium or small companies searches for creating a perfect website with a unique design to achieve the company’s objectives by attracting the attention of each visitor to his website. In 2020, only websites with unique & attractive design and high website speed encourages the visitor to continue navigating …
Read MoreSmart Marketing: Leveraging AI and Machine Learning for Digital Success
Wouldn't it be great if you could predict what your customers needed before they even asked, or if you could craft messages that would hit home on a personal level and never miss? This isn’t science fiction anymore; it’s the reality of modern digital marketing with Artificial Intelligence (AI) and Machine …
Read MoreGuerrilla Marketing: Is It The Right Fit For Your Business In Egypt?
Businesses are always looking for new and inventive ways to capture attention. A study conducted in 2023 found that 95% of consumers believe that Guerrilla marketing campaigns are more attention-grabbing than traditional advertising, and they can even result in a 30% increase …
Read MoreHow to Maintain A Consistent Brand Identity For Your Business Across Online Platforms
You walk into a high-end store. The interior is sleek and minimal, the staff are dressed in suits and the product display is perfectly curated. Later on, you head to their website only to be met with clunky design, amateur product shots and flashing sale banners. You'll most likely think …
Read MoreHow to Design Your Website To Be Inclusive & Accessible for All Users
Imagine a world where everyone can navigate the internet seamlessly, regardless of their abilities. Unfortunately, that’s not always the case. According to the World Health Organization, over 1 billion people worldwide live with some form of disability, and 96.8% of websites fail to meet …
Read MoreWhy a Marketing Agency Retainer is the Smartest Investment Your Business Can Make
When it comes to digital marketing, the one thing businesses want is consistency: consistent results, consistent branding, and consistent growth. But how do you get all that without the overhead of an in-house team or the inconsistency of freelancers? The answer is a marketing agency retainer contract—a model that keeps your …
Read MoreHow to Grow Your Business Using TikTok: Your Go-to Quick Guide
If you’re not including TikTok in your social media business profile, you’re missing out on a massive opportunity. With over 1 billion active monthly users worldwide and a rapidly growing user base in Egypt, TikTok isn’t just for dance challenges and viral …
Read MoreHow Your Local Fashion Brand Can Break into the Apparel Market: A Complete Guide
So, you’ve got a vision for a local fashion brand that will take the Egyptian market by storm. You’ve sketched out your designs, sourced top-quality fabrics, and crafted the first collection. But here’s the harsh reality: 20% of businesses that started with the same ambitions two years …
Read MoreHow to Improve Product Photography for eCommerce and Social Media Platforms
In a market where consumers can’t physically touch or try products, your product photos are the first point of contact a potential customer has with your brand. Add in the fact that 93% of consumers consider visual appearance to be the deciding factor in their purchasing …
Read MoreWoocommerce vs Shopify: Choosing the Best eCommerce Platform for Egyptian Stores
If you're a business owner in Egypt looking to set up your e-commerce presence, you've probably come across these two names in your quest to build an online platform: WooCommerce and Shopify. As a leading e-commerce development company, …
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