Search Engine Optimization (SEO)

Road9 Media is one of the best SEO services company in Egypt (SEO Egypt), based in Cairo. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.

Lately, Search Engine marketing definition has evolved. It is generally the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.

SEO in Egypt

Many businesses owners in Egypt headed to more paying attention to SEO and how they can benefit from search engines spider in order to increase their website rankings. SEO Egypt is a growing field of expertise which can boost businesses to another level. More awareness about the importance of thinking with the mind of the searcher has been taking much more occupation of business owners and marketing managers to have more sales or build their brand online presence.

Search Engine Optimization (SEO services) include the following processes:

1. Keywords Research and analysis
2. SEO friendly copywriting
3. Website customization
4. Link building
5. Site mapping

SEO Services success factors:

1. On Page factors
   1. Content
   2. HTML structure
   3. Website architecture like speed and URL structure.
2. Off-page factors
   1.  Links
   2. Website Credibility
   3. Social activity

Many success stories have been added to our portfolio over the past years in online search engine marketing in Egypt, check more about Road9 Media digital marketing projects.