Branding & Marketing Strategist

Are you a strategic thinker with a passion for developing successful brands?

Road9 Media is seeking a talented Branding & Marketing Strategist to join our dynamic team. Collaborating with our digital marketing & web development teams' members & leadership for developing and executing comprehensive branding strategies for our clients.

Responsibilities:

• Branding Strategy:
  • Conduct in-depth brand audits and competitor analysis
  • Develop comprehensive branding strategies, including brand positioning, messaging, brand voice, and visual identity
  • Collaborate with (and / or guide) the creative team to create brand guidelines and ensure consistency across all marketing materials
  • Develop brand storytelling strategies to differentiate clients from competitors and create emotional connections with their target audience
  • Conduct brand workshops and interviews with key stakeholders to gain a deep understanding of their business goals and values
  • Develop brand messaging frameworks and key messaging points to be used across all marketing materials and communications
  • Monitor brand performance and track brand awareness and perception over time
• Marketing Strategy:
  • Develop and implement comprehensive marketing strategies to achieve client goals, including performance marketing strategies to drive measurable results
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads, affiliate marketing, and influencer marketing)
  • Track and analyze campaign performance to measure ROI and identify opportunities for improvement
  • Utilize data-driven insights to optimize marketing efforts and improve campaign performance
  • Advertising Funnels:
    • Develop and optimize advertising funnels to attract, engage, and convert target audiences
    • Create compelling ad copy and visuals that resonate with the target audience
    • Use A/B testing to optimize ad performance and improve conversion rates
    • Track and analyze funnel performance to identify areas for improvement
• Content & creative leadership:
  • Lead and manage a team of content & ideas creators
  • Develop and implement a comprehensive content distribution strategies aligned with the created brand strategy
  • Create and curate high-quality, engaging content that resonates with the target audience
  • Measure performance of applied strategies, and identify trends
  • Collaborate with other departments to ensure consistent messaging and branding across all channels