Our digital marketing team is looking for a creative mastermind, who generates promotions ideas, oversees their execution, monitors & adjusts them after launching.
Responsibilities
- Come up with all promotional materials ideas, including & not limited to, social media content & advertising campaigns.
- Research & determine consumers’ behaviors & trends which can be utilized in generating more successful campaigns.
- Create data driven campaigns concepts for brands.
- Present copy concepts and final deliverables to the internal team — and to client representatives when requested — and participate occasionally in client pitches.
- Oversee ideas execution with the creative team, & direct them to generate the best results.
- Monitoring campaigns’ performance after launching, & adjusting them to reach the best results.
- Writing , & help the rest of the content team generating, design messages, video scripts, posts’ captions & any other type of written content.
- Maintaining a high level of creativity for all the agency’s customers, against their competition & the international benchmarks.
- Professionally & clearly guide the media buying team, in targeting the right audience according to the created campaign strategy.
Requirements
- Proven experience in launching successful campaigns.
- Three or more years of professional copywriting experience, with solid portfolio of work
- Exceptional research & analysis skills.
- Proven experience with content planning.
- Solid understanding of SMM & SEO.
- Fully understanding of the known marketing techniques & tools, such as marketing mix, SWOT analysis, etc.
- Experience in extracting meaningful & usable information from insights & analysis tools, such as Google analytics & Semrush.
