Digital Marketing Specialist

Are you passionate about social media management, content planning, and data-driven marketing? Road9 Media is looking for a Digital Marketing Specialist to take charge of social media strategy, content calendar creation, and campaign execution across multiple platforms. If you have an eye for trends, a knack for engagement, and the skills to optimize content for performance, we want you on our team! 

Job Description

Marketing

• Develop and implement multi-channel digital marketing strategies to achieve business goals.
• Ensure alignment between content strategy, digital marketing strategy, and brand guidelines.
• Conduct competitor analysis and performance reviews to refine marketing initiatives.
• Manage performance marketing campaigns (paid ads, SEO, and organic social media) for optimization and growth.

Social Media & Content

• Plan, execute, and manage social media content calendars based on strategic objectives.
• Oversee content creation (static, video, and interactive formats) to ensure brand consistency and engagement.
• Research and identify trending topics, industry events, and audience preferences to inform content planning.
• Ensure content distribution is optimized for each platform, including blogs, newsletters, and influencer collaborations.
• Work with creative teams to develop high-performing content.

Ads 

• Oversee paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, TikTok, and other relevant platforms.
• Analyze campaign performance metrics (CTR, CPC, ROAS, etc.) and optimize budgets accordingly.
• Work with creative teams to develop high-performing ad creatives.

Brand Management

• Monitor and manage brand interactions, community engagement, and customer responses on social platforms.
• Handle real-time social media responses, trend-jacking opportunities, and crisis management when needed.
• Collaborate with influencers and brand partners to expand reach and audience engagement.

Reporting & Continuous Improvement

• Generate weekly and monthly performance reports for content and paid campaigns.
• Use insights from analytics tools (Google Analytics, Meta Business Manager, SEMrush, etc.) to refine marketing strategies.
• Identify areas of improvement and innovation in digital marketing efforts.