The Media Buyer is responsible for executing and optimizing paid ad campaigns across platforms such as Meta, Google, and LinkedIn. This role is hands-on and performance-driven, covering everything from ad account setup and campaign launch to weekly optimization and monthly reporting. The Media Buyer works cross-functionally with the Account Manager and Digital Marketing Strategist to ensure campaigns meet business goals and are delivered with accuracy and speed.
Key Responsibilities
1. Ad Account Setup & Access
- Set up or audit client ad accounts (Meta, Google, LinkedIn).
- Configure business manager settings and tracking tools (Meta Pixel, GA4, etc.).
- Test account access and document credentials, ensuring data security and client access.
- Collaborate with Account Manager to document and share access instructions with the client.
2. Campaign Creation & Launch
- Launch campaigns based on finalized creatives, briefing documents, and strategy.
- Set up targeting, budget, bidding, placements, and formats across platforms.
- Verify all campaign settings match the Campaign Planning & Team Briefing Document and align with Digital Marketing strategy.
- Implement technical setup and ensure tracking is live and accurate.
3. Initial Optimization
- Analyze performance after 72 hours of launch.
- Implement adjustments (pause low-performers, optimize bids, adjust audiences).
- Document all actions in Asana with before/after metrics and rationale.
4. Ongoing Monitoring & Weekly Optimization
- Monitor campaign performance daily or bi-weekly based on budget size.
- Conduct weekly optimizations: refine audiences, rotate creatives, adjust bids.
- Track performance metrics (CTR, CPC, CVR, ROAS, etc.) and propose new A/B testing plans.
- Document all optimizations in Asana with rationale and next steps.
5. Monthly Performance Reporting
- Prepare monthly reports detailing campaign results, ad spend, ROI, and revenue contribution.
- Incorporate brand visibility insights from social listening tools.
- Collaborate with the Digital Marketing Strategist to finalize report insights and with the Account Manager to deliver to the client.
6. Feedback Implementation
- Translate client/internal feedback into campaign adjustments.
- Collaborate with Ads Designer and Creative Copywriter to implement approved changes.
- Track revision rounds and notify Account Manager of limits based on client agreement.
7. Cross-Service Contribution
- Support the Content & Media Management team by aligning paid media execution with the monthly content calendar.
- Provide media performance feedback to inform SEO blog and newsletter optimization.
- Coordinate closely with strategist and social media team on promotional content planning.
8. Ad Spend Reporting & Coordination
- Extract and summarize ad spend data 3 business days before renewal.
- Submit spend reports to the Accountant and address clarifications.
- Support the Account Manager and Accountant with campaign pauses and resume actions during delayed payment cycles.
Job Requirements
- 2+ years managing paid campaigns on Meta Ads, Google Ads, or LinkedIn.
- Deep understanding of campaign structure, targeting, and bidding strategies.
- Familiar with tracking tools like Meta Pixel, Google Tag Manager, and Google Analytics.
- Experience using task management systems (Asana preferred).
- Strong data interpretation and reporting skills.
- Excellent attention to detail and documentation discipline.
Preferred Qualifications
- Experience in multi-platform campaign management.
- Ability to collaborate closely with designers, copywriters, and strategists.
- Strong written communication for status updates and reports.
- Awareness of brand guidelines and integrated marketing strategic planning alignment.
