![Prettify branding](/images/brands/prettify/logo.png)
Prettify branding
Prettify is a fashion social app. It helps you to discover your individual style or find new inspiration using a group of fashion designers' consultation. You only have to take a photo of your outfit, upload the photo via Prettify app, specify the occasion and then get an instantaneous feedback.
![Prettify branding](/images/brands/prettify/in-progress.png)
Logo story
An iconic logo showing an integration between the clothes hanger, the P letter, combined with the camera shape with the usage of blue gradient colors representing depth, stability & attractiveness.
Shapes
As a fashion-tech brand, the shapes had to be soft & comfy to reflects the nature of app
![Prettify branding](/images/brands/prettify/2.jpg)
![Prettify branding](/images/brands/prettify/1.jpg)
![Prettify branding](/images/brands/prettify/3.jpg)
Users will be experiencing the brand over their phones every time they pick a piece of clothes, that's why it has to be simple enough to not overshadow the application experience, in the same time it had to be unique & in same time linkable to the experience
Gradient colors are specially chosen because it's trendy as much it's attractive. Vividness of the colors are carefully picked to not distract app users.
![Prettify branding](/images/brands/prettify/elements.png)
![Prettify branding](/images/brands/prettify/4.jpg)