Are you starting a new business and feeling a bit overwhelmed? Looking for modern approaches to improve your business? Or maybe you're just curious to know how a successful business starts? Here's a simple, yet rich guide that answers your questions.
What is a Content Strategy?
A content strategy is a high-level creative scheme that a business adapts, develops and implements in order to exceed or at least meet its final objectives, that revolve around the consumer and straight to the aspired goal. You might wonder, what kind of businesses need a content strategy? And the answer is simply, any business that’s offering a service/product for a profit.
Establishing YOUR own Brand Identity
First step into invading the market is introducing yourself as an organization and presenting the service or product you provide. Reinforcing your brand identity is the following step; creating a backstory “signature story” where the consumer is the center of it, choosing unique colors, logo and tagline to represent your brand is very important. And to make a profit, you must be aware of the Sales Funnels stages, where the top of the funnel consists of marketing (awareness, interest, consideration and intent) then the middle represents the sales process (evaluation) and finally the bottom which is the customer (purchase). An analytic content strategy will address each stage, keeping an eye on one final desired objective: gaining customers trust.
What Makes Your Strategy the Winner?
A good strategy is a strategy that reflects your business’s signature story, accomplishes the goal and addresses your audience’s needs and preferences, that necessarily requires deep thorough research on all of the market you’re about to invade, the masses wants and demands and the nature of the service/product you will provide. To ensure you’re offering an extraordinary service/product, you need to know who your competitors are, what they do, who’s the best out of them and why they’re the best. It may sound difficult but trust me, it is NOT! You just start by collecting the information that they offer about themselves, making questionnaires and surveys and handing them out here and there, and just so you know, reaching that amount of people at once was never made easier thanks to social media and the internet.
Getting Started: Facts You Need to Know
When designing a content strategy, it’s important to bear in mind one thing: a customer isn’t searching for you specifically, they’re searching for the service/product you provide. Consumers always have a particular question in mind when it comes to making decisions regarding buying a service; “Why should I purchase your service among all the others?”, your strategy needs to answer that very question immediately before their attention span gets interrupted, basically what distinguishes you from competitors is why your customers should be yours not them. This is why your content needs to be relevant and up-to-date; using current events to promote your product/service is a great hack that keeps your customers in line and gives impressions of understanding; a customer needs to feel your sense of empathy. Also focus on reminding your consumers how your product/service would make them feel, if your business is a story, the consumers along with your employees are its hero. Make your story worth telling!
What’s a Content All About
The more diverse your content types are, the stronger the message you’re sending to your audience is, AND the better the communication between you and the customers is, it also helps you answer your customers’ frequent inquiries effectively making your service exceptional. Using calendars and content strategy templates on social media increases your productivity, organizes your data and saves your time. All these points combined imply the importance of reinforcing your existence on social media, it gives you unlimited power and brings you more customers.
Hitting the Target Accurately: Making the Most of Your Customers
While it’s necessary to expand your audience base, it’s more important to target the right audience, those who are actually in need of your service/product; because otherwise, you’d waste your resources and also your time targeting the wrong audience.
Wouldn’t it be great if your customer sold for you? It’s like free marketing that won’t cost you a dime! This can only happen through providing an exceptional and quality-ensured service/product among competitive services/products; this will get your targeted audience attention and build trust between you and the customer, and as a result, they would refer your service/product to other potential customers.
The Man Behind the Wheel
You might have noticed that nowadays, and with the inevitable presence of internet and social media, it has become much easier for small businesses to market to themselves, this has cut large amounts of expenses that were originally dedicated to the conventional marketing techniques. Basically all you need is just an internet. But there's also something you need to be aware of, all of that means more competitors in the market; so what would you do to attract as many customers as you can? Well, of course you’ll need to hire a team of content creators and managers working under the supervision of professional consultants to help you achieve your intended goals; and here comes our role as an agency offering unique content strategies. Whatever your business is about, we certainly offer a range of different plans that are designed specifically for each business. Our satisfied clients include a variety of governmental organizations, educational institutions, big corporations and local businesses.
