As we're nearing mid-2025, we're observing several exciting trends emerging that can help your brand stand out. Whether you're a startup or an established business, staying ahead of these trends can give you a competitive edge.
In this blog post, Road9 Media, a leading branding agency in Egypt, will explore the most exciting logo design trends for this year and how you can leverage each one to create a memorable brand identity.
Logo Design Trends in 2025
Before we dive into the trends, it's important to remember that a brand strategy should guide your logo design. Successful logo design starts with understanding your brand's core values and audience needs. This strategic foundation ensures your logo resonates with your target market, regardless of which trend you follow. Without a proper strategy, even the trendiest logo might miss the mark for your business goals.
Trend #1: Pixel Art
Nostalgia Meets Modern Branding
Classic games of the 1980s and 90s, such as Pac-Man, Super Mario Bros., and The Legend of Zelda, carved this beloved art style into the collective memory of an entire generation. As these gamers grow up to be entrepreneurs and designers, pixel art is being brought full circle as a nostalgic yet innovative design choice.
Why Pixel Art Is Popular in Logo Design
The move to pixel art was partly a reaction to the overuse of Y2K aesthetics in recent years. More recent games like Minecraft (2011) and Among Us (2018) introduced the style to younger generations, making it more relevant than ever. Pixel art is also very scalable and works great for digital marketing, mobile apps, and web design, something our team at Road9 Media, a digital marketing agency in Egypt, leverages frequently for clients seeking a retro-modern aesthetic.
Logos We Love That Use Pixel Art
Want To Follow This Trend?
- Keep it Simple: Pixel art is all about simplicity. Go for clear, recognizable shapes and avoid complex designs.
- Limit Your Colours: Limiting your color palette to just a few colors is key to the pixel art look and helps with cohesion.
- Don't Force It: Pixel art isn't for every brand. Consider if it fits with your overall brand message and target audience. If it feels forced, it might not be the right choice.
Learn from common brand management mistakes to create a logo that stands the test of time.
Trend #2: Mystic Symbols
The Rise of Abstract Branding
Mystic symbolism uses esoteric symbols and sacred geometry to represent the unseen forces of the universe. It is rooted in ancient cultures, astrology, and religious iconography and manages to mesmerize us by evoking mystery.
Why Mystic Symbols Are Popular in Logos
While many brands rely on the safer option of straightforward imagery—think an airline using an airplane logo or a library using a book logo—mystic symbolism turns ordinary logos into meaningful narratives, encouraging viewers to engage with a brand on a deeper level. As a branding agency in Egypt, we've witnessed the growing appeal of mystic symbolism, particularly among brands that want to establish a spiritual or wellness-oriented identity. The rich history of Egyptian symbolism provides excellent inspiration for logo design that incorporates mystic elements with cultural significance.
Logos We Love That Use Mystic Symbols
Want To Follow This Trend?
- Do Your Research: Make sure you understand their history and cultural context to avoid misinterpretation or unintended negative connotations.
- Tell the Story: Determine how you will communicate the meaning behind your logo's symbolism, whether through your website, marketing materials, or in-store displays.
- Avoid Clichés: Steer clear of overused or generic mystic symbols. Go for something unique and memorable that sets you apart.
Before incorporating mystic symbols, read our guide on brand storytelling to ensure your symbolism aligns with your narrative.
Trend #3: Hand-Drawn Doodles
Authentic, Playful, & Most Importantly, Human
Hand-drawn doodles are a playful and creative art form of visual expression that is not afraid of being imperfect. Doodles have been a way for people to communicate ideas for as long as cave drawings existed, and by combining these drawings with clean typography or geometric shapes, brands get a balance of professionalism and personality. The result is a brand that feels credible and approachable.
Why Hand-Drawn Doodles Are Popular in Logos
In a world dominated by sleek, polished digital designs, hand-drawn doodles bring a refreshing human touch that makes them feel more relatable. Businesses—especially in creative industries, independent brands, and lifestyle products—are embracing doodles to convey playfulness, individuality, and storytelling.
Logos We Love That Use Hand-Drawn Doodles
2. Psychologist Fill Dech Wuel
3. Truly Fresh
Want To Follow This Trend?
- Define Your Brand Personality: Doodles can convey a wide range of emotions and styles. Define your brand's personality and choose a doodle style that reflects it.
- Typography Pairing: If your logo includes text, select a font that complements the hand-drawn style of the doodle.
- Digitalization: Although the logo is hand drawn, it needs to be digitized for use. Make sure the digitized version retains the charm and authenticity of the original doodle.
Considering hand-drawn doodles for your logo? First, review our brand positioning guide to ensure this style aligns with your market position.
Trend #4: Woodcut
A Nod to Heritage and Craftsmanship
Woodcut is a printmaking technique that dates back to ancient China and became popular in medieval Europe. By carving images into wooden blocks and pressing them onto paper or fabric, woodcuts produce bold, high-contrast designs with rich textures. Historically, woodcut printmaking was used for book illustrations, religious prints, and propaganda posters.
Why Woodcut Aesthetics Are Popular in Logos
This style is popular among artisanal businesses, breweries, and heritage-inspired products that are looking to convey tradition, craftsmanship, and quality. Woodcut aesthetics add depth and character and help brands connect with customers who love handmade artistry. As a branding agency in Egypt, we recommend woodcut-inspired logo design for businesses that want to highlight their connection to craftsmanship and historical roots.
Logos We Love That Use Woodcut
Want To Follow This Trend?
- Focus on Contrast: High contrast between light and dark areas is a hallmark of woodcut prints. Use this to your advantage in your logo design to create a visually striking and impactful image.
- Texture and Grain: While it's a digital design, you can still suggest the texture of wood in your logo. Subtle lines and patterns can mimic the look of wood in the design.
- Versatility: Make sure your woodcut-inspired logo works well in different sizes and mediums. Test it on various backgrounds to make sure it's legible.
Need inspiration? Check out our branding portfolio to see how we've helped businesses bring some of these trends to life while maintaining their unique brand identity.
Trend #5: Rubber Hose Cartoon Mascots
Bringing Personality To Logos
The rubber hose art style is a classic animation look that started in the 1920s and 1930s. It's characterized by characters with exaggerated, noodle-like limbs and fluid motion. Seen in iconic cartoons like Popeyes and Betty Boop. Initially created to simplify animation, rubber hose characters are expressive, bouncy, and charming.
Why Rubber Hose Mascots Are Popular in Logos
Rubber hose aesthetics have gained new life through modern interpretations in video games like Cuphead and Skullgirls. For businesses, mascot-based logos offer unique advantages: they're memorable, versatile for social media content, and excellent for building emotional connections with customers.
At Road9 Media, both a branding and a digital marketing agency in Egypt, we've observed that mascot-based logos perform exceptionally well across various digital platforms. The playful nature of rubber hose characters makes them ideal for creating engaging content that resonates with audiences, particularly on social media, where personality-driven branding thrives.
Rubber Hose Mascot Logos We Love
1. Burger Zone
Want To Follow This Trend?
- Character and Personality: Rubber hose is often associated with cartoon characters. If your logo features a character, imbue it with personality and expression. The character's pose, facial features, and overall demeanor should reflect your brand's values and message.
- Retro Inspiration: Rubber hose has strong ties to the golden age of animation. Draw inspiration from classic cartoons but avoid direct copying.
- Motion Potential: Rubber hose lends itself well to animation. Even if your primary logo is static, consider creating animated versions for use in digital media.
If your current logo isn't connecting with your audience as intended, it might be time to consider whether your business needs rebranding. A rubber hose mascot could be just the refresh your brand needs!
The Importance of Professional Logo Design
While trends can inspire your logo design approach, working with a professional branding agency in Egypt ensures your logo not only looks current but also effectively communicates your brand's unique value proposition. At Road9 Media, we combine trend awareness with strategic thinking to create logos that stand the test of time while incorporating contemporary design elements.
Our team understands the Egyptian market and can help your brand connect with local and regional audiences through thoughtful, culturally relevant design. As a leading digital marketing agency in Egypt, we provide comprehensive services that ensure your logo works seamlessly across all marketing channels and touchpoints.
Whether you're drawn to the nostalgic appeal of pixel art, the mystique of esoteric symbols, the authenticity of hand-drawn doodles, the craftsmanship of woodcut aesthetics, or the personality of rubber hose mascots, we're here to help!
