Atma is a street Egyptian food restaurant with multiple branches in Cairo
The logo has been created from a basic well known Arabic font in a vivid folk colors.
The mixed geometric shapes combined together to form the word, was our method to represent the idea that the restaurant serves street food in a modern rather clean way
The experiences logo creates, are originality & modernity, either on social media or with the restaurant, the brand was easily remarkable
The vivid, extra lighted colors reflects the randomness & loud feeling of the street, however they were consistent in combination.