Blinx branding
Blinx is a young clothing brand opening in Cairo
Concept
Concept was based on the idea behind the naming, with blinking X
Our designers picked thin lines font to reflect fashion neatness & high quality, with contrast in shapes the non-consistency of the X shape reflecting the blink effect
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Experience
Both brand name & graphical identity was memorable once seen, & emphasizing of the X supported the the brand to be remarkable
Colors
Rich & neutral colors were picked to represents richness & also to be used into the interior of the shop to popup the products colors
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