Booxil Branding
Booxil is an Egyptian tech startup creating electronic & audio books. We created both brand naming & brand identity.
Concept
A word-iconic logo based on the B shape & converted into books, the icon can be easily used & branded on social media & app stores
Shapes
With the lengthy rounded lines our visual artists represented the books shapes
Booxil visual identity is experienced mostly on mobile & tablet devices, the shaped B with books was a straight forward methodology to make the experience linkable to what the app offers
Colors are inspired from the old books usual colors, & the selected gradient shades were helping to give depth to the icon & connect it with the interactive experience
