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Ganoubia Hora NGO

Brand identity for Ganoubia Horra, an Aswan-based feminist foundation advancing gender equality through community programs, research, and campaigns, giving Southern women a bold, recognizable public voice.

Ganoubia Hora NGO

Logo Concept

At first glance, it is a dove in flight, crossing a sun like a promise. Look closer and the wing reveals the silhouette of an African southern woman, drawn as negative space. That dual read mirrors Ganoubia Horra’s mission: freedom that is not abstract, but carried by real women in Upper Egypt. The wide forehead and calm profile make the mark instantly recognizable, while the upward wing line keeps it hopeful, defiant, and forward.

Sun, Soil, and Sharpness

Earthy browns, sun-washed beige, and a vivid orange were chosen to feel native to Aswan’s landscape while staying energetic and empowering. Clean Latin type pairs with modern Arabic to keep the voice professional and accessible. The wing curve becomes a repeatable graphic element, giving every layout movement without noise.
Ganoubia Hora NGO
Ganoubia Hora NGO
Ganoubia Hora NGO Ganoubia Hora NGO

Built for Campaigns and Community Work

We built a flexible identity kit that works for campaigns, workshops, and research output. The sun circle frames headlines, the wing pattern guides composition, and the palette supports both photo-led and text-heavy pieces. From event posters to policy PDFs and social posts, every asset stays unmistakably Ganoubia, even when produced fast and in small teams.

Durable by Design

The mark holds its meaning in one color, in small sizes, and on low-quality printing. Bold shapes, clear negative space, and bilingual typography keep legibility intact, whether it’s a stamp, a favicon, or a banner.

Ganoubia Hora NGO
Ganoubia Hora NGO Ganoubia Hora NGO