Koshary Kingdom: UK Street Koshary Truck
Koshary Kingdom is a UK koshary cart bringing a classic Egyptian street meal to British sidewalks. No website was provided, so this is based on the supplied assets.
Concept
The logo pairs a medieval blackletter wordmark with Arabic tashkeel marks to signal mixed culture at first glance. Blackletter nods to the idea of a Kingdom and fits a UK setting, while the diacritics add Egyptian rhythm without switching alphabets. Gold-yellow gives warmth and appetite, and the deep green grounds it with a fresh, modern contrast. The wide letter spacing in KINGDOM keeps it readable on carts and packaging.
Yellow as the Flag
We anchored the system in a bold koshary-yellow and a rich green, then used red and blue as controlled accents for sauce energy and UK contrast. The identity leans on high-contrast layouts, clean negative space, and a detailed koshary illustration that can act as a hero graphic or a subtle pattern.
Built for Wraps and Bowls
Everything was designed to survive real-world use: vinyl wraps on the cart, disposable bowls, lids, and small stickers. The logo has color and single-color versions for fast printing, while the illustrated bowl scales from a corner flourish to a full panel without losing detail. The palette stays punchy even under street lighting and rain.
Timeless, Not only Trendy
A strong wordmark, a limited palette, and modular illustration make the identity easy to extend. It works in one color, holds up at small sizes, and stays recognizable as menus, signage, and new packaging formats expand.
