Close menu

Midani Yarns

Midani Yarns partnered with Road9 Media to boost export visibility across Turkey, KSA, and Egypt through digital campaigns, SEO, and media production. Results: tripled website traffic and substantially increased qualified export inquiries.

250 %

Lead growth

8 :1

Return On Ads Spend

Strategic Content

Our social media strategy showcased Midani's yarn quality, manufacturing excellence, and technical specs to B2B buyers. Content featured production processes, color versatility, German technology, and export reliability, building trust with international procurement decision-makers.

Midani Yarns
Midani Yarns
Midani Yarns
Midani Yarns
Midani Yarns

Creative Video & Media Production

Video content showcased Midani's manufacturing capabilities through factory tours and technical explainers, simplifying specifications for international buyers. Visual storytelling reinforced premium positioning, improved engagement, and converted technical interest into qualified export inquiries.

Growth Highlights

Engagement

Social audience engagement doubled from 1.8% to 3.7% through targeted, relevant content strategies.

ROAS

Return on ad spend grew from 1.8:1 to 3.9:1, surpassing B2B manufacturing benchmarks and proving profitability.

Website traffic

Traffic tripled from 1,200 to 3,750 quarterly sessions through improved SEO and content marketing effectiveness.

Total reach

Brand visibility grew steadily from 185K to 530K impressions, reflecting consistent expansion across social and paid channels.