Optoscient
Road9 Media managed Optoscient’s social media in Egypt, translating a legacy brand (since 1954) into consistent, modern communication without breaking strict publishing rules. We built a strategic content plan mixing educational posts and human-focused stories, improving engagement while protecting their conservative, technical reputation.
9.7
%
Increase in website traffic
50.3
%
Impression increase in 6 months
Social Media Management
Media Production
Strategic Content
We moved beyond dry technical specifications to create "human-centered" scientific content, including behind-the-scenes glimpses of the lab team and social impact narratives. This approach balanced the brand's need for technical accuracy with the audience's desire for accessible, engaging storytelling.
Creative Video & Media Production
Our team produced concise video explainers and training snippets that simplified complex pathology and microscopy concepts for a digital audience. These assets were paced to retain attention while demonstrating the real-world application of Optoscient’s high-tech inventory.
Growth Highlights
