The client
Accord Business Group delivers digital transformation services spanning data management, analytics, AI, and Machine Learning, helping organizations plan, implement, and support enterprise initiatives across multiple industries.
segment
Technology
type
Corporate website
market
Egypt
Clarity at Scale
ABG covers many solutions and sectors. The challenge was to explain breadth without noise, so visitors can reach Services, Industries, or a specific capability in a few clicks.
Visual Language
A calm, corporate Design: foggy skyline hero, heavy black headings, and wide white space. Electric blue and violet blocks frame service cards, with sharp icons and a consistent arrow motif for CTAs.
UX Flow
For this Web UX, we prioritised scan-first sections: Solutions, Industries, Case Studies, Partners, then Blog. Desktop uses a two-column grid; mobile stacks content and keeps CTAs close to headings. Clear navigation reduces decision fatigue and supports lead intent.
Built for Trust
ABG’s content leans on credibility cues like leadership profiles and partner logos. Our Development work in Egypt reinforced that trust with clean components, consistent spacing, and restrained motion, so the expertise feels organised, not loud.
