The client
MAFI for Agricultural Produce Industries (MAFI Egypt) is a public Egyptian agri-food manufacturer and exporter (201–500 employees), founded by Ahmed Abou Hashima. They specialize in citrus and tomato concentrates, multi-fruit purées, strawberries, mixed vegetables, and sustainable agricultural production.
segment
Manufacturing
type
Corporate website
market
Egypt
One of the key challenges was presenting MAFI’s diverse product range in a way that is both comprehensive and easy to navigate. With multiple product categories and variations, we needed to structure the content in a logical, scalable format that supports both local and international users. To solve this, we developed a clear classification system with intuitive filtering options and consistent visual cues. This made it easier for users to explore product types, understand specifications, and quickly access the information they need.
Fresh, Industry-Aligned Visual Design
We designed and developed a website that visually communicates the freshness, quality, and professionalism of MAFI’s agri-food products. The layout is clean, well-structured, and optimized for user experience (UX), allowing visitors to navigate effortlessly across product categories and content sections. Each design element, from crop-based icons to product visuals, was crafted to stand out clearly, reinforcing both the brand identity and the functional goals of the site. This approach ensures a user-friendly digital environment that resonates with local and international B2B audiences.
Vibrant, Produce-Inspired Brand Aesthetic
As part of the website design and development process, we created a vibrant visual identity rooted in the fresh and natural colors of MAFI’s agricultural products. From custom product icons to color palettes inspired by fruits and vegetables, every visual element was designed to enhance user experience (UX) and communicate product quality at a glance. This approach ensured the website not only aligns with MAFI’s brand values but also delivers an engaging, trustworthy interface for B2B users exploring the product catalog.
Visual Storytelling through UI Design
We implemented a modern user interface (UI) that uses bold visuals and structured design elements to guide user attention and interaction. From dynamic banners to clean grid layouts, every component was crafted to support clarity and flow across the site. The visual hierarchy ensures that key sections such as product categories and certifications are instantly recognizable, while smooth transitions and consistent iconography provide a cohesive, polished browsing experience. This approach enhances usability and positions MAFI as a forward-thinking brand in the agri-food industry.
