The Client
YANMU is a logistics parks venture in Egypt between HAU Logistics and Agility, backed by Hassan Allam Utilities and A.P. Moller.
segment
B2B services
type
Corporate website
market
Egypt
The Challenge
The site had to communicate technical specifics fast: Grade A warehousing, 24/7 operations, and driving-time stats, without burying the contact path.
Visual Direction
The Design relies on deep teal sections, a subtle geometric pattern, and bold uppercase headers. Large logistics photography leads each block, while rounded buttons and clean grids keep the layout steady and easy to scan.
UX Choices
UX focuses on fast scanning. The homepage moves from About Us to services, then to the first park, sustainability proof, and a clear Contact Us. On mobile, each service becomes a full-width card, keeping imagery readable without hiding the text.
Proof, Not Claims
YANMU quantifies sustainability: EDGE Advanced requires at least 40% more energy efficiency. We surfaced that proof beside the park overview, so Development messaging stays concrete for businesses comparing operating costs.
