Our life has changed completely. Now we use for all these terminals and no longer conceive the world without your constant presence. We see videos on the phone and read our favorite book in one of these terminals. Of course, we also seek information (according to some figures, 48% of all searches on the Internet start in a mobile terminal) and apply all those searching for information on our consumption habits. You can not we buy directly from the mobile (to the end of the m-commerce is still something that is starting and that is taking traction), but started many procurement processes that culminate in another terminal or another area of our lives in our mobile terminal.
Being or Being mobile, there is no choice. Our whole existence is beginning to be marked by everything that happens in the mobile and as consumers get more and more weight to these terminals in their day to day more and more interest these awaken between brands.
The Growing Market For Mobile Advertising
And since mobiles are increasingly present in our day to day interest to advertisers it is, of course, growing. The forecasts are that mobile advertising move in 2015 51.000 million and to reach 105,000 million (more than double) in 2019.
The mobile advertising market is increasingly complex and is becoming an increasingly delicate challenge burden on companies. In fact, according to estimates by VentureBeat, 40% of mobile advertising budget may end up leaving in the payment of commissions and fees. But it's not just a question of money, also of complexity in what is the market itself: there is more than one type of ad network and more than one type of buying ads spaces.
But despite its complexity, the mobile advertising market is a kind of candy with great potential for manufacturers who rush to use it. Brands that are doing best in the mobile market are getting figures seven times higher than the average engagement and growth in the number of consumers that is four times higher than usual. And in the case of some specific brands figures they are even better, achieving a 80% higher engagement and brand recall that trebles that of television advertisements.
Also, do not forget that the mobile is not only a tool for creating a proper environment or interact with consumers at the exact space that represents your screen. The mobile has many more applications and can serve to unite consumers with brands in a much broader way. The mobile is a great ally in the multichannel strategy and opens distinct and different opportunities for brands.
At the end of the day, we took the mobile always on top and we also continue using the old ways to do our shopping. This is despite the unstoppable growth of consumer solutions and purely online shopping (where the brands have a clear field of play and in which the mobile screen is 'itself' weight), we keep buying offline and we continue going to physical stores. And in the process of buying the mobile can be a strategic ally for brands (and very powerful).
Geotag mobile helps consumers and allows therefore make brands come to the same from a geographic perspective completely. This is mobile lets you know where the consumer and thus offer what you need (or what the brand needs to convey) in that space. The mobile has made being in the right place at the right time is no longer a matter of chance.
Buying a specialist in the beacon, Fosbury emerging company, by the mobile advertising platform Verve Mobile allows not only see a movement in the mobile advertising market but also understand what is moving in that area. Thus, purchased technology will be used not only to sell the emerging world of the beacons but also to create loyalty programs based on location or to offer coupons. And of course, the information is converted into a meter to establish how mobile campaigns impact on consumption in physical stores.
And the relationship between mobile and visits to physical stores is ever closer. For starters, the mobile is our recommender accidental purchases. When we are on the street and we want consumers something we turn to our mobile terminal to find what we want.
To continue, and closely related to this, the mobile is a critical tool that allows brands to get noticed and reach the consumer at the same time when it needs their products. According to a recent study NinthDecimal, mobile ads if they can have a direct impact on purchase decisions of consumers. It may not directly push to close a purchase, but pushes visit the store they are advertising. According to his data, visits to a particular store up to 80% in the 24 hours following a mobile ad appears.