In this digital era, social networks have become an important business center. They have matured to the point where they are important for building a brand reputation online part. But demand is so high that it is increasingly difficult to make a name on these platforms.
And this only means that there is less room for improvisation and planning needs to be done oriented our business objectives. However, there are still many companies and organizations begin to publish content on its social channels without defining a clear strategy or objectives. How can you expect results? Or, more importantly, what results do you expect?
If you're part of that group or you're starting a business or company before sending your first tweet or make your first post, here are the steps you must take to deploy your social media strategy correctly.
- Establish An Internal Policy
A good strategy is based on sound internal policies and external communication guidelines. To start setting up your team, you must assign levels of responsibility for each member.
The first is to establish the holders of each account. This will ensure that teams can streamline monitoring efforts, interaction and disclosure. And at the same time, you can maintain control and security over valuable social profiles.
You must set the tone and language of your message. That is, the personality of your brand. So that the employees can have a guide to post updates in real according to what time you raised, I recommend you write and save some posts that express the essence of this personality.
The next thing is to establish a process for addressing complaints and suggestions. Team members responsible for managing social networks probably have to deal with unhappy customers or frustrated. It is important to have the support of other team members who may be more knowledgeable or trained to handle sensitive issues.
- Integrate Your Teams
You are as effective as the resources you have at your disposal. Every interaction with the public the best possible response it deserves. Some questions can be handled through the department of PR (Public Relations), but perhaps others need support in the area of human resources, marketing or even sales.
Internal collaboration between teams is important. In this way, each business unit can own campaigns and dissemination media. And yet, still effective link other channels to efficiently manage user participation.
- Define A Target
What goals are you trying to achieve as a company? Do you increase conversions? Do you reduce the number of calls you receive your call center? The media should be part of your overall structure. Do not you handle it as an isolated department.
To define objectives and establish a baseline, you can start from a number of registers, sales and support tickets; for instance. Then the idea is to measure your progress or development to understand the strengths and weaknesses of your strategy.
- Listen To What Is Said About You And Your Competition
Now that you have solid guidelines and objectives in place, it's time to join the conversation. The first is to listen to what is said. There are many social networks, where millions of messages are sent daily. So, browse through the most relevant to your business becomes an important task.
Very few people use your name or refer to a brand directly. So find the right words in the right places becomes incredibly useful and efficient. To achieve this, configure and flows guard Keyword: brand names, competitors, executives, products, campaigns titles, hashtags, etc.
It is important to share this information with team members to promote interdepartmental collaboration and assign messages to the proper channels to follow.
If your strategy involves creating multiple profiles on different social platforms like Facebook, Twitter or LinkedIn; It is a good idea to use a tool that allows you to manage all your social caneles in one control panel. This allows you to save time and streamline your efforts.
Start experimenting with Sprout Social, Hootsuite or Tiempy and evaluate what best fits your needs.
- Measure And Optimizes All
Measure is very important and is strictly linked to your business goals. The idea is that your social channels benefit to your company and help you meet your goals.
Since create your social strategy, you should focus on results. Measure every step you take is the best way to optimize your messages, campaigns and strategies. Use tools that allow you to collect data and metrics that can analyze in detail.
- Make It Interest To Your Audience
The user will not read, will click or will interact with your message if you are not interested in it. Here are some tips to generate this interest in your audience:
Make sure that your messages are simple, short and precise
Ask questions that invite users to discuss
It includes pictures and videos in your posts. It is proven that tend to have a greater number of interactions that do not include
- Know Your Audience
Now that you're already measuring, tracking your users, and listening; you will be able to distinguish which messages are successful and analysis.
What kind of messages do you like your audience? What time of day are most active? What day of the week? Analysis tools will help you to know this information and adapt your social strategy to continuously improve your results.
And remember, social media strategy, you need perseverance. This phrase helps me keep it in mind always:
With tenacity and perseverance you will get what you want; the word impossible has no meaning. - Napoleon.