Outsource & Outperform: Why Global Companies Are Hiring Egyptian Digital Marketing Agencies Instead of Building Marketing Teams
Digital marketing can be overwhelming, especially for new companies. One of the big decisions you will face is whether to build your own in-house marketing team or outsource to a specialized digital marketing agency. This will impact your brand’s reach, engagement, and, ultimately, your company’s success.
We previously published an article about the future of digital marketing and how Egyptian digital marketing agencies are taking the lead locally and internationally.
In this post, we will be talking about why global company owners prefer to partner with a full-service digital marketing agency rather than build an internal marketing team.
Digital Marketing Options for Businesses
Businesses have several options to choose from to meet their digital marketing needs, each suitable for different budgets, company sizes, and marketing goals:
1. Freelancers: Independent professionals offering expertise on a project basis and flexibility without the commitment of a full-time employee.
2. Digital Marketing Agencies: Full-service agencies that develop, manage, and analyze marketing campaigns with a wide range of expertise and resources.
3. In-House Teams: Dedicated marketing professionals employed directly by the company, full control over marketing efforts but require significant investment in salaries and training.
Why Outsourcing to a Digital Marketing Agency is a Smart Choice
When you’re considering your digital marketing strategy, each option has its pros. But outsourcing to a digital marketing agency is becoming more popular for many reasons:
Cost-Effectiveness
Building an in-house team costs big time. You’ll need to pay salaries, benefits, insurance, equipment, and office space. A digital marketing agency comes fully equipped with those, so you only pay for what you need.
Scalability
A digital marketing agency can scale its resources to fit your changing marketing needs. An in-house team might struggle to scale up for new campaigns or down during quiet periods.
Dedicated Account Management
Agencies have a dedicated point of contact who knows your business goals and oversees your marketing strategy. An in-house team might require more of your time for management and strategy development.
Fresh Perspectives
An agency brings new ideas and expertise to the table, challenging your existing thinking and sparking innovation. An in-house team, especially a smaller one, might get stuck in a rut and miss out on the latest trends.
Access to Advanced Software & Tools
Digital marketing agencies have access to advanced marketing tools and software for keyword research, social media management and campaign analytics. Investing in these tools can be expensive for small-to-medium-sized businesses.
Diverse Expertise
Agencies have specialists in various digital marketing services like SEO, PPC and social media marketing. Building an in-house team with such diverse expertise can be expensive and time-consuming.
Reduced Turnover Risks
Agencies have lower turnover risks, so your marketing strategy is more likely to continue. In-house marketing teams are more affected by employee turnover, which can create gaps in your marketing activities.
Egypt is the Smart Choice for Outsourcing Digital Marketing
Now that we’ve covered the benefits of working with a digital marketing agency, let’s look at why Egypt is the perfect destination to outsource to.
Governmental Support
Egypt's government actively cultivates a thriving digital economy, making it a prime destination for outsourcing. The ICT sector is the fastest-growing in the country. Investments in high-speed telecommunications infrastructure ensure seamless connectivity, and established laws for investment, telecommunications, and labor provide stability and protection for international companies outsourcing to Egypt.
Cultural and Time Zone Compatibility
As a cultural hub for many nationalities, Egypt is a preferred outsourcing destination for international companies from Europe, the United States, MENA region, and others. Egypt shares overlapping work hours with Europe and maintains a manageable time zone difference with the United States, fostering seamless collaboration and faster resolution of any issues that may arise outside typical business hours.
Expansion Opportunities & Regional Expertise
In addition to their Western skills, digital marketing agencies in Egypt have regional expertise like no other. They know the Middle East and North Africa (MENA) market inside out, including consumer behavior, cultural nuances and local regulations. This means they can create marketing strategies that speak to audiences in key areas like Dubai, Abu Dhabi, and Saudi Arabia.
6 Essential Steps For Selecting The Right Digital Marketing Partner For You
Choosing the right agency is crucial for best results. This guide will walk you through 6 steps to find your perfect partner to transform your online strategy and grow your business.
I. Clarify Your Goals
Start with a marketing audit to assess your online presence. Identify your strengths and weaknesses and your target audience. Set your SMART marketing goals—specific, measurable, achievable, relevant, time-bound—like brand awareness, lead gen or sales growth. Know your budget so you can filter out agencies that are out of your budget.
II. Conduct Thorough Research
Look for agencies with industry expertise and experience. Make sure they offer the services you need—SEO, social media, content creation or email marketing. Review client testimonials and portfolios to gauge their effectiveness and approach.
III. Create a Shortlist
Create a detailed Request for Proposal (RFP) and send to your shortlisted agencies. Evaluate their strategy and the tools they will use. Choose an agency whose culture is similar to yours for better collaboration.
IV. Assess Communication and Compatibility
Meet with your shortlisted agencies to see their communication style, responsiveness and chemistry. Consider a small test project to see how they perform before committing to a long term contract.
V. Finalize the Contract
Negotiate a clear contract that outlines the scope of work, deliverables, timelines, pricing and termination clauses. Make sure a thorough onboarding process to get the agency to understand your goals. Set clear performance metrics and reporting standards to track progress.
VI. Maintain Ongoing Communication
Meet regularly to communicate openly, to address issues and keep the project on track. Review performance metrics to see if the agency is meeting your expectations and delivering the results you want. This will keep the partnership between your business and the agency healthy.
Road9 Media: A Fully Integrated Digital Marketing Agency
Founded in 2007, Road9 Media is a digital agency in Egypt. We offer digital marketing services including SEO, copywriting, email marketing, commercial photography and branding.
We are one of Egypt’s top digital agencies, we are creative and technical. Our mission is to create digital marketing strategies that look good and generate good ROI. Our innovation and creativity allow us to work with clients from Egypt, Dubai, Saudi Arabia, the USA, and Europe.
At Road9 Media, we aren't just a service provider; we're your long-term partner. Contact us today to learn how we can help you achieve your business goals.
