Pitchual: Branding & Visual Identity
Pitchual connects startups with the right service providers, from legal and accounting experts to digital marketing and growth specialists. Founded by former entrepreneurs, Pitchual was born from firsthand experience with the challenges startups face when scaling responsibly and efficiently.
Logo Concept
The logo merges a handwritten script with a rocket icon to symbolize both connection and upward momentum. The dynamic orange curve reinforces speed and growth, and the blue gradient reflects trust and innovation.
Theme
The visual identity balances youthful ambition with corporate credibility. The bright, dynamic imagery expresses success and collaboration to mirror the startup spirit Pitchual stands behind.
Colors
For Pitchual’s palette, we used a blue gradient ranging from Dark Cerulean to Malibu, paired with vibrant Outrageous Orange. This combination evokes energy and confidence while maintaining a professional, tech-forward aesthetic.
