Pitchual startup platform branding
We built Pitchual’s brand identity for a startup-focused portal in Egypt that connects founders with service providers and mentors, helping them scale responsibly through the right matches.
Rocket-Powered Matchmaking
The mark blends a handwritten wordmark with a rocket launch to signal speed, momentum, and “getting off the ground.” The rocket sits inside the opening letter, while an orange trajectory wraps forward, suggesting guidance and acceleration. A blue gradient adds trust and a tech feel, fitting a platform that connects startups to experts and growth partners.
Trust in Motion
A confident blue gradient paired with a sharp orange accent creates instant energy without looking playful. Clean Montserrat typography supports UI and business content, while the script logo keeps the brand human and founder-friendly across digital touchpoints.
Made to Show Up
We designed the identity to work in real startup environments: event booths, presentation backdrops, and team merch. The logo stays readable from distance, the rocket icon can stand alone for small placements, and the palette scales from digital UI to physical materials without losing impact.
Built for the Long Run
The system is built on simple shapes and restrained colors, so it will not age quickly. Even in one color, the rocket and trajectory stay recognizable, keeping the identity usable across future products and campaigns.
