TAPTYPE: Branding & Visual Identity
TAPTYPE is a MedTech company based in Canada, specializing in advanced patient assessment and digital documentation tools. Their solutions empower healthcare professionals to capture and manage clinical data with accuracy and efficiency.
Logo Concept
The logo combines a clean, geometric wordmark with a folded paper icon: a visual metaphor for collaboration and communication. The folded corner represents the exchange of knowledge, and the tagline 'on the same page' reinforces the TAPTYPE's mission to unify healthcare professionals through smart documentation.
Theme
TAPTYPE’s visual identity is built around cooperation. The minimal layout mirrors the precision of medical documentation, and the bold color palette brings energy and confidence to the brand.
Colors
We used bright yellows and vibrant blues to create visuals that are both modern and optimistic. Blue conveys intelligence and reliability, while yellow adds warmth and approachability.
