Wa3i.net: Government Awareness Initiative

Concept

At the heart of Wa3i, we designed a simple promise: protection with awareness. The logo combines an eye and a shield to communicate two actions at once, stay alert and stay safe. The eye speaks to digital literacy, attention, and recognizing threats early. The shield signals trust, support, and a clear boundary against harm. Together, they form a badge people can rally around, especially in a campaign built to guide families, youth, and everyday users through a safer online life.

Calm Trust, Clear Warning

The visual identity was built to feel official, approachable, and easy to understand at a glance. We anchored the palette in confident, security-coded tones to communicate credibility, then added an accent layer that signals caution when needed. The result is a system that can shift between education and urgency without losing consistency, making Wa3i suitable for both awareness content and actionable guidance.

Designed to Travel Across Screens and Streets

We treated Wa3i as a flexible campaign system, not a single logo. The identity was planned to live naturally across social content, training materials, public announcements, and on-screen video moments. A modular layout approach keeps messages readable, while repeatable brand devices make every asset instantly recognizable, even when the topic changes from cyberbullying to privacy to reporting channels.

Built for Small Sizes and High Stakes

The logo was engineered for durability through clean geometry, strong negative space, and a clear silhouette. It holds its meaning when printed small, displayed on low-resolution screens, or used in one color. That consistency matters for public awareness, where recognition needs to be instant.

Concept

Calm Trust, Clear Warning

Designed to Travel Across Screens and Streets

Built for Small Sizes and High Stakes

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