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DeepSeek AI: Game-Changer or Just Hype?

One name is dominating tech conversations right now: DeepSeek. At Road9 Media, we've put this AI sensation to the test to answer the question everyone's asking: Does it live up to the massive buzz? Let's dive in. Shaking Silicon Valley's Foundations DeepSeek just caused the biggest drop in U.S. stock market history. …

WooCommerce vs. Adobe Commerce (Magento): Which E-Commerce Platform Is Right for Your Business?

In a previous blog post, we explored two of the most prominent e-commerce platforms: Shopify and WooCommerce. However, for those with a knack for web development searching for a more customizable and scalable solution, Magento (now Adobe Commerce) might also be on your radar. Both WooCommerce …

9 Brand Management Mistakes (& how to solve them)

Your brand isn’t just a logo or a tagline – it’s every emotion, thought, and experience people associate with your business. In today’s digital world, where consumers are more demanding and more discerning than ever, even small brand management mistakes can have big consequences.Through our

Is A Brand Strategy Needed Before Creating Your Logo?

When starting a business, it’s natural to think about creating a logo first. After all, a logo is often seen as the face of a brand, the element customers instantly recognize. But is it wise to design a logo before having a brand strategy? Our team at

How Brand Positioning Can Help Your Business Reach The Right Customers

Let's face it: making your brand stand out in today’s competitive market IS a daunting task. But if you're seen and remembered by the people who need what you have to offer, you've made it. This is what Brand Positioning is about. By clearly defining who you are, what you …

What Is User Generated Content (UGC) & How to Use It

Building trust with your customers and boosting sales might be easier than you think—just let your customers do the talking! This simple yet powerful approach, known as user-generated content (UGC), has become a game-changing strategy that no business can afford to overlook.In this guide,

What Is Performance Marketing? A Complete Guide

What makes some marketing campaigns wildly successful while others barely make a dent? The secret often lies in how results are measured and paid for. That's where performance marketing comes in—a strategic approach where you only pay for marketing that delivers actual results.This blog post by

10 Tips to Create a Viral Marketing Video

One viral moment can shatter the status quo in a single day. Ordinary individuals become household names, and garage startups transform into industry giants. For businesses, going viral delivers hundreds of thousands of leads, rapid social media growth, and major media coverage. This chain reaction can ignite exponential growth that …

Beyond Likes: How Influencer Marketing Turns Followers into Customers

Have you ever wondered how a 19-year-old with a smartphone can outsell a Fortune 500 company’s entire marketing department? That’s the power of influencer marketing: one viral post can turn an unknown product into an overnight sensation or sink a whole brand in seconds. So, why not make sure …

What is a Brand Story? Why Is It Important For Your Business?

Can you guess how long storytelling has been a part of human history? According to National Geographic, visual storytelling dates back at least 36,000 years. Oral storytelling likely began with the dawn of speech itself!For our ancestors, storytelling was a …

Does Your Business Need Rebranding? Signs It’s Time for a Fresh Start

“In life, change is inevitable. In business, change is vital.”- Warren Bennis. After years of pouring passion, creativity, and hard work into your brand, you might notice a troubling shift—customers aren’t engaging like they used to, and your brand no longer represents the thriving business you’ve become. Sound familiar?Welcome …

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