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The Role of Cultural Nuances in Egyptian Branding
Slap a pyramid or a pharaoh on a product, and boom—it’s “Egyptian branding”, right? Well, not quite. At best, people scroll past without a second glance. At worst, the brand looks out of touch and alienates the very audience it hoped to win over. It’s the same tired trope when …
Read MoreColor Psychology and Egyptian Branding: How to Influence Your Audience
You're in a vibrant street market in Cairo, where vendors with products of identical quality sit side by side. Which stall catches your eye first? Chances are, it's the one with colors you like more. This isn't just a coincidence—it's psychology at work. When our eyes meet a product or …
Read MoreLogo Design Trends In 2025
As we're nearing mid-2025, we're observing several exciting trends emerging that can help your brand stand out. Whether you're a startup or an established business, staying ahead of these trends can give you a competitive edge.In this blog post, Road9 Media, a leading branding …
Read MoreTop Online Stores in Egypt to Watch in 2025
From beauty products to pet supplies, these digital retailers are setting new standards for online shopping experiences. Here's Road9 Media’s list of the most promising online stores to watch in 2025. 1. The Monster’s Table Basic Information Industry/Category: Finger Foods for ChildrenYear Founded: 2023About: …
Read MoreDeepSeek AI: Game-Changer or Just Hype?
One name is dominating tech conversations right now: DeepSeek. At Road9 Media, we've put this AI sensation to the test to answer the question everyone's asking: Does it live up to the massive buzz? Let's dive in. Shaking Silicon Valley's Foundations DeepSeek just caused the biggest drop in U.S. stock market history. …
Read MoreWooCommerce vs. Adobe Commerce (Magento): Which E-Commerce Platform Is Right for Your Business?
In a previous blog post, we explored two of the most prominent e-commerce platforms: Shopify and WooCommerce. However, for those with a knack for web development searching for a more customizable and scalable solution, Magento (now Adobe Commerce) might also be on your radar. Both WooCommerce …
Read More9 Brand Management Mistakes (& how to solve them)
Your brand isn’t just a logo or a tagline – it’s every emotion, thought, and experience people associate with your business. In today’s digital world, where consumers are more demanding and more discerning than ever, even small brand management mistakes can have big consequences.Through our
Read MoreIs A Brand Strategy Needed Before Creating Your Logo?
When starting a business, it’s natural to think about creating a logo first. After all, a logo is often seen as the face of a brand, the element customers instantly recognize. But is it wise to design a logo before having a brand strategy? Our team at
Read MoreHow Brand Positioning Can Help Your Business Reach The Right Customers
Let's face it: making your brand stand out in today’s competitive market IS a daunting task. But if you're seen and remembered by the people who need what you have to offer, you've made it. This is what Brand Positioning is about. By clearly defining who you are, what you …
Read MoreWhat Is User Generated Content (UGC) & How to Use It
Building trust with your customers and boosting sales might be easier than you think—just let your customers do the talking! This simple yet powerful approach, known as user-generated content (UGC), has become a game-changing strategy that no business can afford to overlook.In this guide,
Read MoreWhat Is Performance Marketing? A Complete Guide
What makes some marketing campaigns wildly successful while others barely make a dent? The secret often lies in how results are measured and paid for. That's where performance marketing comes in—a strategic approach where you only pay for marketing that delivers actual results.This blog post by
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