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The Difference in Marketing Strategies Between Small & Big Businesses
Imagine a neighborhood café in Cairo promoting its new drink. The owner posts a quick video on Instagram stories and replies personally to every DM, counting on loyal regulars to spread the word. Compare that to Mondelez launching a new Oreo flavor, they roll out a polished multi-country ad campaign, …
Read More9 Common Web Design Mistakes Businesses Must Avoid in 2026
A staggering 94% of people cited web design as the reason they mistrusted or rejected a website, yet many businesses still treat web design as a one-time project rather than a long-term growth tool. The result is sites that look polished at launch but slowly push …
Read MoreHow to Repurpose Your Content for Different Social Media Platforms
Creating high-quality content takes time, effort, and budget. So why post it only once and move on?That’s what content repurposing is here for. Instead of starting from scratch every time, repurposing lets you take the content you’ve already invested in and reshape it into …
Read MoreHow to Brand Your E-Commerce Store in Egypt
Unlike paid ads or influencer collabs that have a start and end date, branding is the long game. It’s your reputation, your recognizability, and your ability to earn trust without a second thought. It’s the difference between someone saying, “I got this from some online store,” versus “I always buy …
Read MoreDigital Marketing for Manufacturing Companies in Egypt: A Practical Guide
If you work in Egypt’s manufacturing industry, you already know how much effort goes into building the right partnerships, meeting production targets, and keeping operations lean. But here’s the problem: while your factory runs efficiently, your digital presence is not able to support or reflect your growth. In today’s market, …
Read MoreMobile-First Design and User Engagement in Egypt: What You Need to Know
Your website might look great on a 27-inch monitor at the office, but that’s not how most Egyptians will experience it. Two-thirds of all web traffic in Egypt comes from mobile devices, so you should no longer treat mobile sites as an afterthought. If you do, you’re …
Read More9 SEO Strategies for Egyptian Businesses to Rank Higher in Local Search
Think of someone in New Cairo looking to buy a new phone. They type “mobile store new cairo” into Google. No punctuation, no capital letters, and not in Arabic. At the same time, another person in the same area searches “محل موبايلات قريب مني”. Two completely different queries, but both …
Read MoreWebsite design cost in Egypt and How To Choose A Web Design Company In 2025
Every business owner whether for large, medium or small companies searches for creating a perfect website with a unique design to achieve the company’s objectives by attracting the attention of each visitor to his website. In 2020, only websites with unique & attractive design and high website speed encourages the visitor to continue navigating …
Read MoreUser Experience (UX) Design Principles for Egyptian E-commerce Websites
Imagine watching 8 out of 10 potential customers walk into your store, pick up items, and place them in their shopping cart, only to abandon everything at the checkout counter. That's the reality facing e-commerce businesses in Egypt today, with a staggering 80.7% cart abandonment rate …
Read MoreThe Role of Cultural Nuances in Egyptian Branding
Slap a pyramid or a pharaoh on a product, and BAM!: it’s “Egyptian branding”, right? Well...not quite. At best, people scroll past without a second glance. At worst, the brand looks out of touch and alienates the very audience it hoped to win over. It’s the same tired trope …
Read MoreColor Psychology and Egyptian Branding: How to Influence Your Audience
You're in a vibrant street market in Cairo, where vendors with products of identical quality sit side by side. Which stall catches your eye first? Chances are, it's the one with colors you like more. This is psychology at work. When our eyes meet a product or service, color speaks …
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