Facebook has changed its policy (again) allow companies added ads in GIF format entries or posts that carry on the pages, as they are already doing two advertisers.
Until a few months ago, the network considered GIFs interrupting the user experience, and then allow its use to individuals and now has been extended to companies.
The first two advertisers in this format correspond to Wendy's restaurant chain and the Brazilian brand Kuat, a subsidiary of Coca-Cola.
Facebook has said that for now, this format is a test and if users bother, remove the option for companies.
About GIFs: GIFs can be a fun and compelling way of communication, "we have begun to test the support for them in inputs and sponsored for a small percentage of pages of Facebook messages," note from the social network.