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7 Social Media Trends We'll See More of in 2026
It's the second week of the new year, and you're already dreading what your social media campaign will look like next month. Your competitors are posting daily, and just when you thought you had TikTok figured out, Instagram decides to copy it (again!). Welcome to social media marketing in 2026, …
Read MoreThe 70-20-10 Marketing Budget Rule: Does It Still Apply in 2026?
New year, same dilemma: Play it safe and risk stagnation, or chase new marketing channels and risk wasting money? The 70-20-10 marketing rule has long promised a way to do both without losing sleep. But can a formula from the pre-TikTok era still hold up in 2026?In this post, …
Read MoreTop 9 Web Design (and development) Trends Shaping 2026
The digital landscape is evolving faster than ever. As we navigate through 2026, website design has moved beyond aesthetics alone, it's now about creating intelligent, adaptive, and deeply human experiences that connect with users on every level. AI-Powered Personalization That Adapts Websites are no longer one-size-fits-all digital brochures. AI-powered …
Read MoreWebsite Design Cost in Egypt and How To Choose A Web Design Company In 2026
If you're looking for a web developer to build your company website, you likely found yourself wondering why one developer’s quote feels reasonable while another feels completely out of this world. Website design costs in 2026 confuse business owners because pricing almost always depends on what is hidden behind the …
Read MoreZero-Click Searches: How to Win When Users Never Visit Your Site
You spend months optimizing your website and ranking first for a valuable keyword, but then the clicks never come. This is the reality of zero-click searches: users find their answers directly on Google’s results page without visiting your website.And it's more common than you think. According to recent …
Read MoreRetargeting Ads: How to Win Back Lost Customers
Someone lands on your site, browses a few products, maybe even adds something to their cart..then vanishes. Perhaps they got distracted or simply weren't ready to buy yet. Whatever the reason, they're gone.The good news is that visitor isn't lost forever. They've already shown interest in what you …
Read MorePharma & Medical Supplies Digital Marketing: Connect with Healthcare Institutions & Distributors
Not long ago, pharmaceutical companies relied on conferences and medical reps to connect with hospitals and distributors. But that’s not how decisions are made anymore. Today, procurement teams and healthcare administrators do their research on suppliers online. They choose partners based on credible proof of expertise they find on Google …
Read MoreUnderstanding the Difference Between SEO and GEO
It’s impossible to ignore how deeply AI has inserted itself into our daily lives. From polishing an email or calculating macros to content creation and customer service, even the way people search for information is changing. For a lot of people, ChatGPT, Gemini, and Grok are gradually taking Google’s place …
Read MoreHow Expert Web Design in Egypt Transforms Your Business Growth
Your site is the first impression most customers will ever have of your business, and it can either invite them in or send them away within seconds. In fact, some studies show that 75% of users judge a company’s credibility based on its website design.
Read MoreTop Services a Digital Marketing Agency Can Offer Your Brand
Word of mouth brings in customers, but a business that is fully booked for the next quarter didn't get there by simply hoping for referrals. Sustainable growth needs a deliberate strategy to attract, engage, and convert. To build that engine, you need to know which services actually give you visibility and …
Read MoreThe Difference in Marketing Strategies Between Small & Big Businesses
Imagine a neighborhood café in Cairo promoting its new drink. The owner posts a quick video on Instagram stories and replies personally to every DM, counting on loyal regulars to spread the word. Compare that to Mondelez launching a new Oreo flavor, they roll out a polished multi-country ad campaign, …
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