Web designers and developers are coming up with new layouts daily for users to interact with websites. If you spend just a few minutes browsing the web, you’ll come across tens of different web designs and styles, each combining beauty with functionality in its own way. Some designs might miss the mark and get lost in the digital archive of the old and boring, while others will be everywhere, cementing their position as a current web design trend. This is especially true in the web design field in Egypt, where local designers are pushing the boundaries to create unique experiences.
And there’s a reason why businesses -not just individuals- are looking for what’s trendy: Trends reflect what resonates with audiences today and what will engage tomorrow. For business owners and designers, knowing the latest web design trends is key to being ahead of the competition. In the competitive web design field in Egypt, knowing these trends can make a huge impact on a company’s online presence and success.
This year has been a visual treat for UX/UI designers and enthusiasts -including our own webmasters at Road9 Media- And as a leading web design agency in Egypt, we’re on top of these trends to deliver the latest solutions to our clients. Here, we’ve compiled a list of the top web design trends that caught our attention and hearts in 2024.
Previous Web Design Trends
Before we get into the latest trends, let’s take a quick look at some that were popular in web design in Egypt in previous years:
Minimalism: Not just a lifestyle or graphic design concept anymore, minimalism has become a web design trend for websites that want to focus on simplicity, balance and a clean and sleek look. It uses whitespace, large images and bolder fonts to guide users to content.
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Oversized Typography: When used in the right hands, typography can become a more convincing graphical element than even pictures themselves. Bold colors and large fonts can highlight important keywords and draw attention when needed, without having to rely on heavy imagery.
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Linework: A web design trend that involves using lines to create structure, organization, and visual interest in a webpage. Linework can be used to define sections, separate content, and build grids that guide the user's eye throughout the page. Linework can also include lineart illustrations, which add a layer of artistry and uniqueness to any web design.
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These evolving trends in web design in Egypt reflect both global influences and local preferences.
Trend 1: Dark Mode
Dark mode is no longer just a design preference; it’s a must have in web design in Egypt. Websites that offer Dark Mode to their users have a better user experience, especially because it reduces eye strain during extended screen time. Dark Mode can promote better sleep too, as studies by Harvard Health suggest that limiting blue light exposure before bedtime keeps a healthy sleep pattern. Devices with OLED screens benefit from it as they consumes less power when displaying darker colors, leading to improved battery life. For users with visual impairments Dark Mode can also improve readability and make their browsing experience more accessible.
How to Use Dark Mode In Your Website Effectively
When using dark mode, make sure to put user preference first by providing an easy toggle between light and dark modes so the user can have a personalized experience. Choose your color palette wisely to ensure enough contrast, text and visuals are clear and readable. Be consistent between light and dark mode to avoid user confusion and test thoroughly across different devices and screen sizes to fix any issues and make it smooth.
Road9 Media, a leading web design agency in Egypt, has designed multiple websites for clients with eye comfort and brand uniqueness equally in mind.
Trend 2: Dopamine Colors
Vibrant, bold colors like reds, pinks, greens and blues are coming to web design in Egypt this year. Dopamine Colors is a shift towards more expressive and emotional designs where saturated colors can trigger positive emotions and increase user engagement and satisfaction. Brands that use these bold colors will stand out in a crowded digital space and improve brand recall. Plus, the strategic placement of these colors can draw attention to important elements like call-to-action buttons and increase conversion rates.
How To Use Dopamine Colors in Your Website Effectively
To fully harness the effect of Dopamine, it's essential to understand the psychology of color and how different colors fit your brand message. For example, red can be urgency, blue can be trust, and green can be freshness and nature. Balance is key; use your colors strategically so you don’t overwhelm or overstimulate your users. Be consistent and cohesive in your color palette to reinforce your brand and make the experience smooth.
Road9 Media excels at implementing dopamine colors and creating vibrant and engaging websites for clients globally.
Trend 3: Video Backgrounds
Video has always been a marketing trend, with 81% of video marketers saying it increases the average time their visitors spend on page. So it was only a matter of time before video made its way into web design trends in Egypt. Having a video on your website’s homepage grabs your visitor’s attention, conveys your brand’s message, and sets you apart from the competition.
How to Use Video Backgrounds in Your Website Effectively
Before you implement Video Backgrounds on your web design, make sure the video is high quality and relevant to your brand’s message. Optimize the video file size so your webpage loads fast. Also, consider accessibility: provide alternative content for users who may have slower internet access or disabilities that affect their ability to see the video. Your video should be subtle enough to enhance the user experience without distracting from the main content or calls to action. Finally, test the video on different devices and screen sizes to ensure a smooth and consistent experience for all users.
Road9 Media, a web design agency in Egypt known for innovative solutions, has successfully integrated video backgrounds for various clients, resulting in an impactful and lasting online presence.
Trend 4: Broken Grids
The Broken Grids web design trend involves using asymmetrical layouts instead of traditional, rigid grid systems. Unlike the conventional grids which create a uniform and structured layout, broken grids embrace irregularity and dynamic arrangements. This approach adds visual interest to web design in Egypt by allowing elements to overlap, shift and break out of the standard boundaries and creates a more memorable and engaging user experience.
How to Use Broken Grids in Your Website Effectively
Start by planning your layout to balance creativity with functionality. Use asymmetry and overlapping elements to grab attention and highlight the main content. Optimize images and other design elements to load fast and not to hinder site performance and always keep accessibility in mind by maintaining a logical content order that supports screen readers and keyboard navigation. These principles are key for good web design in Egypt and beyond.
Road9 Media, a progressive web design agency in Egypt always on the lookout for what's functional and unique, successfully implemented broken grid layouts for clients looking to stand out with dynamic, modern aesthetics.
Closing Thoughts
While these trends are exciting for web design in Egypt, remember that the best web design should align with your brand and user needs. As a leading web design agency in Egypt, we know not every trend will work for every website or audience. The key is to choose trends that enhance user experience and support your business goals.
Before incorporating these trends, it's important to:
1. Understand your target audience and their preferences.
2. Align design choices with your brand values and messaging.
3. Prioritize performance and accessibility alongside aesthetics.
4. Stay flexible and be prepared to adapt as new trends emerge in web design in Egypt.
If you're looking for a web design agency in Egypt that can skillfully blend these cutting-edge trends with your unique brand identity, Road9 Media is the place for you. Our team of experienced designers and developers can create a website that not only looks stunning but also delivers an exceptional user experience tailored to your unique business needs.
