The client
Enroot is a Cairo-based social business founded in 2018, specializing in economic development, entrepreneurship support, gender equality, and community empowerment across Egypt, MENA, and Africa. With successful flagship programs such as MASAAR and rural livelihoods initiatives, Enroot forges strong partnerships and has supported over 11,000 local partners and 200 startups.
segment
B2B services
type
Corporate website
market
Egypt
The main challenge was creating a professional NGO website that balances clarity and sophistication while presenting complex programs and impact data. Enroot required an interface that intuitively communicates its multi-faceted activities, from policy advocacy and startup incubation to impact investment and employment promotion, without overwhelming the user. We also needed to ensure fast loading across regions often limited by bandwidth and embed multilingual support for English and Arabic audiences.
Impact-Driven Website Design with Optimized UX and Visual Data Representation
Our approach included developing a clean layout with clear information hierarchy, designing interactive impact metrics (e.g., startups incubated, seed funding granted), and integrating visually compelling maps and icons. We optimized performance through image compression, caching, and lightweight assets to ensure accessibility across all devices.
Structured Content for Multi-Sector Development Work
The website was designed to clearly present Enroot’s wide range of programs across economic development, policy advocacy, SME support, youth employment, and gender inclusion. Each section was structured with clarity in mind, allowing visitors to easily navigate through initiatives, understand Enroot’s scope, and access relevant information. Content blocks were tailored to highlight success stories, project outcomes, and sectoral expertise without overwhelming the user.
Interactive Visuals and Data-Driven Storytelling
To enhance engagement and credibility, we integrated interactive elements such as an impact metrics tracker, visual maps showing country outreach, and icon-based summaries of key achievements. These components help communicate Enroot’s scale and results in a compelling, digestible way. The visual storytelling approach not only strengthens the user experience but also reinforces the organization’s transparency and commitment to measurable impact.
