Since its conception in 2003, LinkedIn has grown from a simple professional online network to one of the world’s largest social media platforms, with over one billion users globally. It has also evolved into the ultimate hub for B2B marketers, connecting businesses with decision-makers.
But what really stands out about LinkedIn is its ability to deliver results. It generates 80% of all B2B leads, surpassing competitors like X and Facebook. LinkedIn is also behind 50% of all social traffic to B2B websites and blogs. When exposed to brand messages on LinkedIn, users are 6x more likely to convert. It should come as no surprise, then, that 67 million company pages are registered on the platform.
B2B marketing on LinkedIn is a staple for any modern business, and in this blog post, Road9 Media—a leading digital marketing agency in Egypt with 16 years of experience—shares a step-by-step guide that your business can follow to start its journey to B2B success on the platform.
I. Complete and Optimize Your LinkedIn Business Page
Where better to learn than from the source itself? Here's what LinkedIn advises companies to do:
- Your company’s logo and cover image should be high-quality and consistent with the rest of your brand.
- Write a compelling but concise company description that describes what you do, your values, and your offers.
- Make sure your URL, Location, Industry, and Company Size are complete, as these are crucial for SEO and help potential clients or partners find your business.
- A strong CTA can drive the desired action and improve conversion rates.
As a digital marketing agency in Egypt with decades of experience, we know that a well-crafted LinkedIn base is the foundation of any professional online presence.
II. Create Engaging Content
An inactive page is a missed opportunity. Road9 Media, a digital marketing agency in Egypt with a diverse client base spanning industries from education to real estate, understands that engagement is the lifeblood of successful marketing. Here's how we ensure our clients' presence is memorable, inviting, and engaging:
Use Visuals & Videos
Images on LinkedIn posts lead to a 2x higher comment rate. Video content gets 5x more engagement than other post types, and Live Videos 24x more interaction.
Switch It Up
Upload PDFs or PowerPoint presentations and consider behind-the-scene content for more authenticity.
Timing Matters
Use LinkedIn’s scheduling tools to ensure your content reaches your audience at the right time.
Use Hashtags
Select 3-5 relevant hashtags to increase discoverability.
Be Specific
Target your organic posts to specific languages, locations, industries, or even companies.
Drawing from our experience as a digital marketing agency in Egypt, we've seen how compelling content can transform a brand's online presence. For a deep dive into how to effectively use various content types across your social media channels, consider exploring our Ultimate Guide.
III. Empower Your Employees As Brand Advocates
LinkedIn understands the saying, "Employees are your most valuable assets." Here’s how employee advocacy can extend your company’s reach on top of boosting your team's morale:
1- Celebrate Achievements
Share your employee’s milestones and achievements with personalized shoutouts.
2- Employee Notification System
Use Employee Notifications to get team members to engage with and share your posts.
3- Employee-Generated Content
Invite employees to share their own perspectives, insights, or accomplishments related to work.
At Road9 Media, a trusted digital marketing agency in Egypt, we believe employees are more than just team members—they’re brand advocates. Our branding and copywriting experts help you humanize your brand by crafting compelling stories and employee spotlights.
IV. LinkedIn Publishing
A powerful way to establish thought leadership, engage your audience, and humanize your brand. Unlike other platforms, LinkedIn allows you to share long-form content directly from your Page, mainly in two forms:
1- LinkedIn Articles
Thought pieces suited for insights on industry trends, company updates, or thought-provoking ideas.
2- LinkedIn Newsletters
Serialized content focused on specific topics to build a loyal subscriber base.
LinkedIn Publishing Best Practices:
- Use headlines, images, videos, and pull quotes to capture attention.
- Aim for 500–1,000 words and use bulleted lists or short sections.
- End with a clear call to action or an engaging question.
- Add relevant hashtags and share your content regularly
At Road9 Media, a trusted digital marketing agency in Egypt, we craft high-quality articles and newsletters that convert professional curiosity into measurable business opportunities.
You've learned how to engage your LinkedIn audience with regular content, but a successful social media strategy doesn't stop there. To expand your reach and build a stronger online presence, you'll need to create a cohesive plan across all your social platforms. For an action plan on how to build a successful social media presence for your brand, check out our detailed guide.
V. Advertising on LinkedIn
As a digital marketing agency in Egypt, we are always on the lookout for what's new in the field of paid advertising. Road9 Media has learned how to maximize these ad opportunities for businesses seeking new customers.
1- Sponsored Content
LinkedIn's Native Ads blend in seamlessly with organic posts. Formats include:
- Single Image Ads
- Video Ads
- Carousel Ads
- Document Ads
- Click-to-Message Ads
Services at our digital marketing agency in Egypt include creating captivating visuals that engage your audience and achieve your business goals on LinkedIn.
2- Sponsored Messaging
Engage with professionals in their inboxes where conversations come alive using two formats:
- Message Ads: Direct, one-on-one messages with a single call-to-action (CTA) to prompt immediate action.
- Conversation Ads: A more interactive experience with multiple CTAs, ideal for guiding users through different offers or landing pages.
With our Email Marketing and Ad Campaign services, Road9 Media, a leading digital marketing agency in Egypt- will help you craft captivating messages to boost engagement with professionals and deliver results.
3- Dynamic Ads
LinkedIn allows you to automatically personalize content for your prospects based on their profile with these formats:
- Follower Ads
- Spotlight Ads
- Job Ads
Our digital marketing agency in Egypt has a longstanding history of guiding professionals with their LinkedIn business strategy, and Road9 Media can help you leverage Dynamic Ads to boost your brand’s presence and achieve significant results, too.
4- Text Ads
An affordable self-service PPC solution that helps you target the right audience.
VI. Maximize Your Reach With LinkedIn Targeting Tools
LinkedIn’s targeting capabilities are unmatched for reaching decision-makers. Here's how to make the most of LinkedIn’s targeting tools:
1- Company Targeting
Use Company Targeting to reach decision-makers at businesses that matter most to you.
2- Contact Targeting
You can engage clients with customized offers or guide warm leads further down the buyer's journey.
3- Retargeting
Segment your audience based on website visits, ad clicks, or form submissions. You can retarget event attendees before and after events to keep them engaged throughout the customer lifecycle.
4- Audience Expansion
Expand your campaign’s reach by targeting audiences with similar attributes to your current prospects.
As a leading digital marketing agency in Egypt, we specialize in crafting LinkedIn campaigns that maximize targeting capabilities to deliver impactful results.
VII. Track Your Success with LinkedIn Analytics
Using LinkedIn’s Campaign Manager, you can access insights to help you measure your marketing efforts and make any necessary adjustments. The key metrics you’d need to focus on are Post Impressions & Click-Through Rates (CTR), Follower Growth, and Lead Generation.
You can also go beyond these basics by checking the following:
- Campaign Insights: Real-time data on your budget, daily spending, and bid amounts.
- Conversion Tracking: Specific actions your audience takes after interacting with your ad.
- Company Engagement Report: If you’re running an account-based marketing campaign, this report will show how key companies engage with your content, letting you fine-tune your targeting.
Being well-versed in paid advertising platforms, our digital marketing agency in Egypt will help your business refine its LinkedIn strategy, improve ad performance, and drive more high-quality leads.
VIII. Other LinkedIn Features To Utilize
1- Boost
Turn your organic posts into paid ads with a few clicks and target specific audiences.
2- Invite to Follow
Grow your follower base organically by inviting your connections to follow your company page.
3- Product Pages
Showcase your products and services with Product Pages. Describe your products, user reviews, and key benefits to help potential customers understand your value proposition.
4- Follow Button
Add a Follow button to your website or email campaigns.
5- Respond as Your Page
Respond professionally to comments and messages as your company page.
How a Digital Marketing Agency in Egypt Can Help
LinkedIn is THE go-to platform for B2B marketing, but managing a LinkedIn marketing campaign takes time, expertise, and continuous follow-up. A digital marketing agency in Egypt like Road9 Media can do the heavy lifting for you.
Working with a global-renowned digital marketing agency in Egypt ensures your campaigns are aligned with both Egyptian market nuances and international standards. With local expertise and global strategies, your brand will stand out on LinkedIn. Our marketing experts continually track your campaigns, optimize them based on performance, and ensure that your messaging resonates with your target audience.
As a leading digital marketing agency in Egypt, we pride ourselves on our ability to deliver results through strategic content creation, audience targeting, and thoughtful engagement. Choosing Road9 Media means you’re investing in a partner committed to your success. We’ll handle the complexities of LinkedIn marketing while you focus on your business growth.
Ready to transform your LinkedIn B2B strategy? Contact our digital marketing agency in Egypt and start elevating your professional online presence today!
